For Canadian Parents
Answer 7 simple questions. In 60 seconds you will see exactly how long your current life insurance would replace your income, and what it would take to keep your family on track.
The Blind Spot
But what about the income that pays for all of it?
If something happened to you, would the mortgage still get paid? Would your kids stay in the same school, play the same sports, grow up in the same neighbourhood? Or would everything quietly change a few years down the road when the money runs dry?
Life insurance is not a lump sum. It is future income for the people who depend on yours.
One Question
If the unthinkable happened to you, do you want your spouse and children to have the same, a better, or a worse lifestyle than they enjoy today?
If you answered same or better, you are exactly who we built this for.
Expectation vs. Reality
Same income. Same family. Two very different futures.
Properly covered
Underinsured
"A $500,000 policy sounds like a lot. For a family earning $100K a year, it runs out before your youngest finishes elementary school."
See How Long Your Coverage LastsNot a guess. Not a bank rule-of-thumb. A number built around your life.
Take the Challenge No purchase required. We never spam, sell, or share your email.What You Receive
After you finish the challenge, our system builds your results automatically. No waiting for a callback. No sales pitch. Just your numbers.
A plain-language PDF showing how many years your existing life insurance would actually replace your income. No jargon. Just the math.
A second PDF showing the coverage amount your family would need to keep their lifestyle intact for the years you chose.
A live spreadsheet where you can adjust income, years, inflation, and returns to model any scenario. Yours to keep forever.
"I already have coverage through work."
Group coverage is often 1x or 2x your salary. For a family earning $100K, that could run out in 2 to 4 years. The challenge shows you exactly how long your current coverage actually lasts.
"I don't want a sales pitch."
You won't get one. The challenge delivers your numbers automatically. No phone call. No follow-up unless you ask for one. See your results and decide on your own time.
"We probably can't afford more coverage."
Term life insurance for a healthy Canadian parent often costs less than a streaming subscription. The challenge helps you see the gap first. Then you decide if closing it fits your budget.
"I don't like thinking about this stuff."
Nobody does. That is exactly why a 60-second challenge exists instead of a 60-minute meeting. Get the answer, then get back to living. At least you will know.
How It Works
Your age, income, current coverage, and how long you want your family protected.
Two PDF reports and a personal calculator arrive in your inbox within minutes.
No obligation. No follow-up. Talk to us only if and when you want to.
Helping families move forward instead of moving on.
Take the ChallengeSome parents would rather skip the online questions and talk to a real person.
If that is you, book a quick call or reach out directly.
902.802.7718