Life Insurance: What do you believe?

Having conversations about tough issues is a key part of personal finance (and life). Life insurance is one of those tough conversations to have.

Why do I have life insurance? I believe in protecting the downside. My wife Heather and I want our children, Charlie and Lily, to have the same lifestyle whether we’re both alive to share in the experience of raising them or not. Should the unthinkable happen to either of us, we want the financial impact to be minimal. We want our family to continue with the things they love, like being active in sports, music and other activities, going on vacations, the opportunity to attend the school(s) they choose, and much more. All without the worry of having enough money to do so, because we all know one of the hardest jobs in Canada is that of a single parent without sufficient financial resources.

In our experience, very few people need or even want life insurance, they simply want what life insurance can do.

What do you believe? Who is most important to you? If the unthinkable happened to you, would you want your spouse and children to have the same, better, or a worse lifestyle than they have today?

If you said “the same” or “better,” having a strategy in place to replace your income is what we specialize in. Life insurance is usually the most cost efficient way to make that happen. What if we could accomplish this for you with no out of pocket cost? It is possible.

Does what you believe align with your current reality? To determine your current reality, we’ll help audit your current coverage. It’s impossible to achieve a goal (providing for your family) if you don’t know your starting point (your current coverage details).

Remember: Knowledge isn't power; it's potential power. Execution trumps knowledge any day of the week. Get covered today while you’re still young and healthy.

What is the right life insurance for you and your family? You have options.

Life Insurance that rewards you for being active. Would you like to be rewarded with lower life insurance premiums for being active? Benefits include:

• A free yearly health screening (at your home or office)

• A $39 Apple Watch*

• Up to 55% off a Goodlife membership*

• 50% off hotel stays* (for any two nights at qualifying hotels from Hotels.com, each program year per insured)

  *Contact us for full details. Get rewarded for being healthy!

Life insurance is more accessible than ever. Many of our clients between 18 and 50 can now get life insurance, up to and including $1 million of coverage, without having to meet with a nurse to provide blood, urine and other biometric data. This means an easier, less intrusive experience, and faster decisions.

Quick/Simple Issue Life Insurance for the “Hard to Insure." Do you have an existing medical condition? Do you participate in extreme sports? Are you a business owner/looking to insure a key person without providing full financials? Are you a marijuana user (less than 5 times per week)? Have you ever been declined or rated for life insurance in the past? Or do you just plain hate needles? This solution may be for you.